Internet Marketing Calendar: Optimize/Review Your Order Process
How smoothly are things running? Have you learned any lessons over the last year? See any room for improvement? Can you think of ways that you can make ordering easier for your customers and new visitors to your web site?
When reviewing your web site, consider the three-click rule. The goal is to provide your site visitors with a product or service and have them take action on them within three clicks or less. Double check your e-commerce systems and contact forms to double check functionality, auto-responders and ease of use for your customers.
Is there a call to action on every page? The ever present “contact us now” or “get a free quote” button provides that critical step in reaching the ordering process, make sure they are available at every turn.