Tagging Your Products In Instagram Posts
Social media platforms are rolling out features that create shopping experiences, those features should be on your radar.
From the Instagram Business Blog:
When it comes to shopping, we set out to create something that was less transactional and more immersive. Something that gave people more time and space to browse and evaluate products, making mobile shopping feel just like shopping. The solution is not as simple as just adding a buy button.
In November, we began testing a new shopping experience that made it easier for people to find, evaluate and track relevant products on Instagram. Posts with tags have an icon that makes discovery simple. If a product catches your eye, there’s a space to explore, where you can easily tap to see more details from products featured in posts, and even click to a business’s website if you’re ready to buy. Retailer kate spade new york has been using shopping on Instagram since November, and has seen great results.
If you’re using Facebook and Instagram, you can learn more about this feature by getting started here.