Internet Strategies May 2017 – Words Mean Stuff
“Better to remain silent and be thought a fool than to speak out and remove all doubt.” ~ Abraham Lincoln
Remaining silent is not an option when marketing online, and words have gone into a zone of intergallactic mayhem. In this months Internet Strategies column we study how words mean stuff to people, and they also mean stuff to bots. How calculated are your word choices within your marketing strategies?
Take a short moment in anything and everything you do within your Internet Marketing strategies to consider the impact of the words that make up the recipe you’re using. From simple tasks like filenames to the way you announce promotions, every word can be measured in some method of value. Words mean stuff.