Internet Marketing Calendar List View

January 2, 2020
  • Happy New Year Announcement

    January 2, 2020

    Happy New Year! It is time to launch your Happy New Year messages and email campaign. In addition, some of these observances may give you inspiration and/or a creative way to promote your products and services this month, or provide good entertaining posts for social media.

    Holidays and Observances:

    Cuckoo Dancing Week
    Wilderness Wildlife Week of Nature
    Home Office Safety & Security Week
    International Printing Week
    Man Watchers Week
    Christian Unity Week
    Healthy Weight Week
    National Handwriting Analysis Week
    Hunt For Happiness Week
    Catholic Schools Week
    National Creative Frugality Week
    National Nurse Anesthetists Week
    Celebration of Life Week
    Diet Resolution Week
    Lose Weight/Feel Great Week
    New Years Resolutions Week
    Women's Self Empowerment Week
    Intimate Apparel Market Week
    Graves' Disease Awareness Week
    Thank Your Customers Week
    "Someday We'll Laugh About This" Week
    Letter Writing Week

    National Oatmeal Month
    Hot Tea Month
    Be On-Purpose Month
    National Book Blitz Month
    Bread Machine Baking Month
    Candy Month
    Celebration of Life Month
    National Clean Up Your Computer Month
    Clinical Trial Awareness Month
    Egg Month
    Family Fit Lifestyle Month
    Glaucoma Awareness Month
    National Gourmet Coffee Month
    High-Tech Month, Image Improvement Month
    International Creativity Month
    International Quality of Life Month
    Mail Order Gardening Month
    National Mentoring Month
    Personal Self-Defense Awareness Month
    Poverty in America Awareness Month
    Random Action Month
    Reaching Your Potential Month
    Senior Women's Travel Month
    Yours, Mine, & Ours Month

    Orthodox Christmas Day
    Stephen Foster Memorial Day
    Orthodox New Year
    Lee Jackson Day (VA)
    Robert E Lee's Birthday (FL)
    Confederate Memorial Day (TX)
    Inauguration Day (DC, LA, MD, VA)
    Idaho Human Rights Day (ID)
    Robert E Lee's Birthday (AL, AR, GA, MS)
    Civil Rights Day (AZ, NH)
    Martin Luther King Day
    Prophet's Birthday
    Tu B'Shevat (Arbor Day)
    World Holocaust Victims Remembrance Day
    Kansas Day

January 8, 2020
  • Begin Back to School Campaign

    January 8, 2020

    "Back to School" is the second-biggest selling season of the year. Keep in mind that teens (13-17 years old) make up the majority of "back to school" search queries online. Consider the fact that more than 75% of teens own a cell phone and almost all use Facebook. Social media may be something to be very aggressive with. Be creative and target your market with focus.

January 15, 2020
  • Conduct an Analysis of the Competition

    January 15, 2020

    Know where you stand in terms of visibility, search engine placement and cost effectiveness in comparison to your competition. There is a long year ahead and you'd rather be busy generating sales without any surprises from competitors.

    These online tools may help you:

    Google AdWords Keyword Tool

    The Google AdWords Keyword Tool was designed to help users of the AdWords program design more effective pay per click ads, and can be used to analyze keywords regardless of whether you are using their program or not. Simply enter a word or phrase that you think your target audience would enter into a search engine along with your web site address, and Google will provide a set of results that include keyword ideas, the competition rating for that search, global monthly searches for those search terms and - an important statistical column for businesses with a physical location - monthly local searches.

    To dig even further into these results you can mouse-over any given search term in the list of results and click through to another Google tool called Google Insights which will provide you an in-depth report on that specific search phrase. Results include interest over time, regional interest, top searches and rising searches.

    Webmaster Toolkits Keyword Analysis Tool

    The Keyword Analyser from Webmaster Toolkit will read the page you specify and give a report on what words are used, and how many times they are used. This tool can be used for comparing your web site keywords to a competitor. By entering your web site address into the system, it will return a list of the words that appear on your page ranked by frequency. You may then try entering the site address of your competitor and compare the results.

    For example, I was recently assisting a friend with the carpet and floor cleaning web site he set up for his business. By comparing his results with the results from - who reside in the top three results of the SERPS - we were able to decipher which keywords were making Dalworths site more effective in the search results and add them to the copy within his web pages. And once again, discover keywords that were missing as he had not considered users entering those unique terms or phrases such as “grout” and “removal”.

    Webmaster Toolkits Keyword Research Tool

    Another great tool from Webmaster Toolkit will help you research appropriate words and phrases to include in your webpages. Simply enter the search term or phrase you’d like to be found under into their Keyword Research Tool, and the tool will suggest some additional words and phrases you might consider using. The tool also allows you to run the search through individual search engines including Altavista, Excite, Google, Yahoo, HotBot, MSN and a few others.

    Site Comparison Tool from SEO Mastering

    The Site Comparison Tool from SEO Mastering allows you to compare two web pages or web sites and compare some of the most important elements on yours as opposed to your competitors. This tool includes keywords, links, bold and italic texts, Meta data information, page titles, headers and the most frequent two and three word phrases between two pages. It will often give you hints how to improve your site should the tool see any suggested criteria. This is a great way to see how your site compares to any competitor side by side on one page.

January 22, 2020
  • Begin Valentine´s Marketing on Website

    January 22, 2020

    A Discovery Card Valentine’s Day Shopping Survey and found that:

    * Men expected to spend an average of $127 on their ladies, and the ladies $74. Of the women, 53% said they would purchase gadgets for their men.

    * 65% would make their purchase one week before February 14
    * 10% of men would wait until February 14
    * 39% of women planned on spending nothing
    * 22% of men and 15% of women planned to purchase a gift online

January 28, 2020
  • Start Valentine´s PPC (pay per click) Promotion

    January 28, 2020

    If you are utilizing any Pay-Per-Click services, now is a good time to get your Valentine's promotions fired up.

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