Internet Strategies August 2017 – #Viral

I’ve often discussed the use of hashtag strategies on social media, and a recent online development provides a humorous read and a perfect example in taking advantage of a trending hashtag moment.

As the Memorial Day Weekend came to an end this year, America’s most popular Twitter account had a midnight thought that seemed to drift off to sleep during its transmission. The President of the United States wrote “Despite the constant negative press covfefe”… And that’s it…

What was that? A typo? Maybe it was a transition of thought from the word coverage into the word coffee? Perhaps the Commander In Chief just plain fell asleep on the send button. Whatever the reason was, as expected the Internet exploded like a Memorial Day fireworks show.

Learn how brands responded quickly to take advantage of the covfefe moment and reach an engaged audience in a timely manner.

Read the Internet Strategies Column Here

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