Internet Marketing Calendar: Begin Back to School Campaign
“Back to School” is the second-biggest selling season of the year. Keep in mind that teens (13-17 years old) make up the majority of “back to school” search queries online. Consider the fact that more than 75% of teens own a cell phone and almost all use Facebook. Social media may be something to be very aggressive with. Be creative and target your market with focus.
Mobile friendly is key here, as the younger demographic defines this promotion. Consider that when composing your email marketing promotions as well as linking to your site landing pages.
Keyword strategies can also be effective. Follow the back to school trending topics on social media and try to take advantage of those participating in the conversation.