March Madness: Marketing and Hashtag Strategies

March Madness HashtagsMarch Madness is more than sports television and live events, it lives breathes and thrives on the Internet.

Yesterday was Selection Sunday 2017, the day that March Madness begins as the NCAA Division I Men’s Basketball Committee reveals which 68 teams have made the field for this year’s basketball championships. The show will stream live on and be broadcast nationally.

Last year over 350 million social impressions were created by fans posting with the hashtag #MarchMadness according to the NCAA. In total 9.1 billion impressions were created from the tournament on Twitter. Jump in on the fun and get your account in front of an excited crowd, engage in the tournament and slip in some promotional images and/or links to your sports related products. A nice balance, more enthusiasm for the season and the game than your promotions, the fans and users that may follow you or visit your site for more will appreciate it.

Marketing Ideas

March Marketing

Example Image for Generating Shares, Likes and Engagement

A bracket challenge would also be relatively easy to set up and invite your customers and followers to join. Consider taking the time to create like and share images, and Tweet and Retweet images for social media. This encourages user engagement, gaining you more exposure through those actions. If you offer something customizable, this is a great time to encourage fans to support either their team or the pride they take in their bracketology!

The Hashtags

Be sure to follow the teams that are trending, and gather the popular hashtags being used this year. You will find the March Madness Twitter feed below.

NOTE: As the selected teams reveal popular hashtags I will update this list. Bookmark this page!

March Madness Hashtags:


Other Major Hashtags:


“We had amazing senior leadership - it was a total team effort. Our will to win and our toughness was at the level I expect of my teams.”

Dan Hurley (@dhurley15) praises his @UConnMBB team to @TheAndyKatz after the big W over No. 15 Florida!


UConn holds on to UPSET the No. 15 Gators in Storrs! #ThisIsUConn

The Badgers take the battle of Wisconsin!

Wisconsin earns bragging rights with the W over in-state rival Marquette! #OnWisconsin

Kobe King DROPPED him! 😱

Cc: @BadgerMBB


Harald Frey called game from DEEP for @MSUBobcatsMBB!

The #MapleVols get the W in Toronto! 🍊🍁

Tennessee knocks off No. 20 Washington in the James Naismith Classic! #GBO

TJ Haws with ICE in his veins! ❄️

Cc: @BYUbasketball

The Zags leave NO doubt!

No. 8 Gonzaga cruises past Texas A&M as Admon Gilder drops 16pts against his former team! #UnitedWeZag

Another Big Ten W! 😤

The Big Ten defeats the Big East 5-3 in the #GavittGames for the second-straight season!

“When you want to win and you’re locked in 100%, a lot of great things can happen!” 💯

@MSU_Basketball’s Malik Hall joins @TheAndyKatz following his decisive bucket in the win over Seton Hall! #SpartanDawgs

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