March Madness: Marketing and Hashtag Strategies

March Madness HashtagsMarch Madness is more than sports television and live events, it lives breathes and thrives on the Internet.

Yesterday was Selection Sunday 2017, the day that March Madness begins as the NCAA Division I Men’s Basketball Committee reveals which 68 teams have made the field for this year’s basketball championships. The show will stream live on and be broadcast nationally.

Last year over 350 million social impressions were created by fans posting with the hashtag #MarchMadness according to the NCAA. In total 9.1 billion impressions were created from the tournament on Twitter. Jump in on the fun and get your account in front of an excited crowd, engage in the tournament and slip in some promotional images and/or links to your sports related products. A nice balance, more enthusiasm for the season and the game than your promotions, the fans and users that may follow you or visit your site for more will appreciate it.

Marketing Ideas

March Marketing

Example Image for Generating Shares, Likes and Engagement

A bracket challenge would also be relatively easy to set up and invite your customers and followers to join. Consider taking the time to create like and share images, and Tweet and Retweet images for social media. This encourages user engagement, gaining you more exposure through those actions. If you offer something customizable, this is a great time to encourage fans to support either their team or the pride they take in their bracketology!

The Hashtags

Be sure to follow the teams that are trending, and gather the popular hashtags being used this year. You will find the March Madness Twitter feed below.

NOTE: As the selected teams reveal popular hashtags I will update this list. Bookmark this page!

March Madness Hashtags:


Other Major Hashtags:


Noted - Donโ€™t get in @DaeqwonPlowdenโ€™s way ๐Ÿ˜ณ

Cc: @BGSUMHoops


Cc: @DukeMBB

๐Ÿ—ฃ #GoFrogs

TCU takes down No. 18 Texas Tech in Fort Worth!

Not in Novaโ€™s house ๐Ÿ’ช

No. 9 Villanova gets the dub over No. 13 Butler to improve to 5-1 in Big East play! #NovaNation


@TheAndyKatz was on fire last week & he just dropped 12 more picks on the #MM365 pod!

๐˜ฟ๐™Š๐™’๐™‰๐™‡๐™Š๐˜ผ๐˜ฟ, ๐™‡๐™„๐™Ž๐™๐™€๐™‰, ๐™Ž๐™๐˜ฝ๐™Ž๐˜พ๐™๐™„๐˜ฝ๐™€:

Top Villanova Players of the Decade! ๐Ÿ‘€๐Ÿค”

1. Jalen Brunson
2. Josh Hart
3. Mikal Bridges
4. Scottie Reynolds
5. Ryan Arcidiacono
6. Darrun Hilliard
7. Phil Booth
8. Donte DiVincenzo
9. Kris Jenkins
10. Omari Spellman
11. Eric Paschall

๐Ÿšจ NEW #MM365 POD ๐Ÿšจ

@TheAndyKatz drops another can't-miss episode!

0:33 - Weekly Headlines
6:21 - @tsnmike ๐ŸŽ™๏ธ
18:13 - #KatzRankz Top Sophomores
22:48 - @CoachBeardTTU ๐ŸŽ™๏ธ
33:09 - @IQ_GodSon ๐ŸŽ™๏ธ
37:57 - Weekly Predictions

Who do you fight for?

For Coaches vs. Cancer, many in attendance of Oklahoma-Baylor chose to honor @sportsiren. ๐Ÿ‘

College hoops were ๐Ÿ”ฅ last week! ๐Ÿ‘€


Baylor is the new No. 1! ๐Ÿ‘€

1. Baylor
2. Gonzaga
3. Kansas
4. San Diego State
5. Florida State
6. Louisville
7. Dayton
8. Duke
9. Villanova
10. Seton Hall

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