March Madness: Marketing and Hashtag Strategies

March Madness HashtagsMarch Madness is more than sports television and live events, it lives breathes and thrives on the Internet.

Yesterday was Selection Sunday 2017, the day that March Madness begins as the NCAA Division I Men’s Basketball Committee reveals which 68 teams have made the field for this year’s basketball championships. The show will stream live on and be broadcast nationally.

Last year over 350 million social impressions were created by fans posting with the hashtag #MarchMadness according to the NCAA. In total 9.1 billion impressions were created from the tournament on Twitter. Jump in on the fun and get your account in front of an excited crowd, engage in the tournament and slip in some promotional images and/or links to your sports related products. A nice balance, more enthusiasm for the season and the game than your promotions, the fans and users that may follow you or visit your site for more will appreciate it.

Marketing Ideas

March Marketing

Example Image for Generating Shares, Likes and Engagement

A bracket challenge would also be relatively easy to set up and invite your customers and followers to join. Consider taking the time to create like and share images, and Tweet and Retweet images for social media. This encourages user engagement, gaining you more exposure through those actions. If you offer something customizable, this is a great time to encourage fans to support either their team or the pride they take in their bracketology!

The Hashtags

Be sure to follow the teams that are trending, and gather the popular hashtags being used this year. You will find the March Madness Twitter feed below.

NOTE: As the selected teams reveal popular hashtags I will update this list. Bookmark this page!

March Madness Hashtags:


Other Major Hashtags:


Who sits on the college basketball throne?


Early candidates for the 2020 Naismith Trophy:

Markus Howard
Cassius Winston
Tre Jones
James Wiseman
Cole Anthony
Udoka Azubuike

“McCollum, Dame, Curry - they opened doors for guys like me.”

Ja Morant (@igotgame_12) is ready to be the next mid-major guard to become a star in the league.
(via @NBATV)

 ̄ ̄ ̄ ̄ ̄ ̄ ̄

   ∧_∧ Zion’s trending?
   ( ・ω・)
  _| ⊃/(___
/ └-(____/

What’s next for Michigan?

@TheAndyKatz reflects on the @JohnBeilein era of @umichbball and gives 7 potential replacement candidates.

Thanks for the memories, @JohnBeilein. 💦

5 scoring title threats in 2020. 👀

Markus Howard, Marquette
Myles Powell, Seton Hall
Jermaine Marrow, Hampton
Lamine Diane, CSU Northridge
Antoine Davis, Detroit

How would extending the 3-point line impact college basketball?

@TheAndyKatz asked coaches around the country:


Proposed rule changes:
🏀 Extending the 3-point line
🏀 Shot clock resets to 20 seconds after an offensive rebound

@TheAndyKatz spoke with the Rules Committee Chair, Coach Tad Boyle.

Ja Morant on the court.
Ja Fore-ant on the course. 😂

(via @PyroG12, @igotgame_12)

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