March Madness: Marketing and Hashtag Strategies

March Madness HashtagsMarch Madness is more than sports television and live events, it lives breathes and thrives on the Internet.

Yesterday was Selection Sunday 2017, the day that March Madness begins as the NCAA Division I Men’s Basketball Committee reveals which 68 teams have made the field for this year’s basketball championships. The show will stream live on and be broadcast nationally.

Last year over 350 million social impressions were created by fans posting with the hashtag #MarchMadness according to the NCAA. In total 9.1 billion impressions were created from the tournament on Twitter. Jump in on the fun and get your account in front of an excited crowd, engage in the tournament and slip in some promotional images and/or links to your sports related products. A nice balance, more enthusiasm for the season and the game than your promotions, the fans and users that may follow you or visit your site for more will appreciate it.

Marketing Ideas

March Marketing

Example Image for Generating Shares, Likes and Engagement

A bracket challenge would also be relatively easy to set up and invite your customers and followers to join. Consider taking the time to create like and share images, and Tweet and Retweet images for social media. This encourages user engagement, gaining you more exposure through those actions. If you offer something customizable, this is a great time to encourage fans to support either their team or the pride they take in their bracketology!

The Hashtags

Be sure to follow the teams that are trending, and gather the popular hashtags being used this year. You will find the March Madness Twitter feed below.

NOTE: As the selected teams reveal popular hashtags I will update this list. Bookmark this page!

March Madness Hashtags:


Other Major Hashtags:


#AcademyU Rosters Available Now!

#TBT to the Point God (@CP3) dropping 29pts to send @WakeMBB to the #Sweet16 in 2004!


Toughest places to play? πŸ€”πŸ’ͺ

Prairie View A&M
New Mexico State

Congrats to @ClemsonMBB on winning gold for @USATeam_ at the 2019 World University Games!




Last week on the March Madness 365 Podcast with @TheAndyKatz, Penny Hardaway (@Iam1Cent) left the door open on an all-freshmen starting 5 at @Memphis_MBB! πŸ‘€

Summer League 2019 is in the books. Here's @TheAndyKatz's favorite standouts from the class of 2019! πŸ‘€


With the @NBASummerLeague coming to an end tonight, @TheAndyKatz looks at a key matchup of two former college standouts!

(Cc: @ZagMBB, @LSUBasketball)

Join us in lifting up the @BinghamtonMBB community after the passing of Calistus Anyichie. πŸ™

β€œIt was good for me to come back to school, continue to improve and try to help lead this team in a much bigger way.”

Joe Wieskamp talked all things @IowaHoops with @TheAndyKatz! #Hawkeyes

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