March Madness: Marketing and Hashtag Strategies

March Madness HashtagsMarch Madness is more than sports television and live events, it lives breathes and thrives on the Internet.

Yesterday was Selection Sunday 2017, the day that March Madness begins as the NCAA Division I Men’s Basketball Committee reveals which 68 teams have made the field for this year’s basketball championships. The show will stream live on and be broadcast nationally.

Last year over 350 million social impressions were created by fans posting with the hashtag #MarchMadness according to the NCAA. In total 9.1 billion impressions were created from the tournament on Twitter. Jump in on the fun and get your account in front of an excited crowd, engage in the tournament and slip in some promotional images and/or links to your sports related products. A nice balance, more enthusiasm for the season and the game than your promotions, the fans and users that may follow you or visit your site for more will appreciate it.

Marketing Ideas

March Marketing

Example Image for Generating Shares, Likes and Engagement

A bracket challenge would also be relatively easy to set up and invite your customers and followers to join. Consider taking the time to create like and share images, and Tweet and Retweet images for social media. This encourages user engagement, gaining you more exposure through those actions. If you offer something customizable, this is a great time to encourage fans to support either their team or the pride they take in their bracketology!

The Hashtags

Be sure to follow the teams that are trending, and gather the popular hashtags being used this year. You will find the March Madness Twitter feed below.

NOTE: As the selected teams reveal popular hashtags I will update this list. Bookmark this page!

March Madness Hashtags:


Other Major Hashtags:


It’s more than just basketball with @CoachCooleyPC 👏

He joins @TheAndyKatz on the March Madness 365 podcast!

One step closer...

Practice officially starts today! 🙌

Who makes up your All-Glue team?

Phil Booth
Matt McQuaid
Jarrett Culver
Naji Marshall
Paschal Chukwu


Dive into the oldest NCAA championship box score... from 1939 😳


Who are the top head coaches based on their playing days? Here’s our starting 5!


Vasa Pusica dreams of playing in the Olympics, but first he wants to reach the NCAA Tournament with @GoNUmbasketball.


Who’s not getting enough attention heading into the season?

@TheAndyKatz gives us 11 players to look out for. 👀



Here’s the 411 on teams making the jump in college basketball.


Josiah James is committed to Tennessee!

The ⭐️⭐️⭐️⭐️⭐️ guard joins the Vols.

Andy Katz’ Top 25 Impactful Seniors:

1. Ethan Happ
2. Juwan Morgan
3. Luke Maye
4. Caleb Martin
5. BJ Taylor
6. Dean Wade
7. James Palmer Jr
8. Mike Daum
9. Jordan Murphy
10. Quinndary Weatherspoon
11-25. 👉

Who’s ranked too high/low, who’s missing?

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