March Madness: Marketing and Hashtag Strategies

March Madness HashtagsMarch Madness is more than sports television and live events, it lives breathes and thrives on the Internet.

Yesterday was Selection Sunday 2017, the day that March Madness begins as the NCAA Division I Men’s Basketball Committee reveals which 68 teams have made the field for this year’s basketball championships. The show will stream live on NCAA.com and be broadcast nationally.

Last year over 350 million social impressions were created by fans posting with the hashtag #MarchMadness according to the NCAA. In total 9.1 billion impressions were created from the tournament on Twitter. Jump in on the fun and get your account in front of an excited crowd, engage in the tournament and slip in some promotional images and/or links to your sports related products. A nice balance, more enthusiasm for the season and the game than your promotions, the fans and users that may follow you or visit your site for more will appreciate it.

Marketing Ideas

March Marketing

Example Image for Generating Shares, Likes and Engagement

A bracket challenge would also be relatively easy to set up and invite your customers and followers to join. Consider taking the time to create like and share images, and Tweet and Retweet images for social media. This encourages user engagement, gaining you more exposure through those actions. If you offer something customizable, this is a great time to encourage fans to support either their team or the pride they take in their bracketology!

The Hashtags

Be sure to follow the teams that are trending, and gather the popular hashtags being used this year. You will find the March Madness Twitter feed below.

NOTE: As the selected teams reveal popular hashtags I will update this list. Bookmark this page!

March Madness Hashtags:

#NCAAMBB
#MarchMadness
#FinalFour
#FirstFour
#Sweet16
#Elite8
#NationalChampionship
#NCAAbasketball
#NCAAhoops

Other Major Hashtags:

#BigDance
#bracketology
#brackets
#collegebball
#NCAA
#NCAA2017
#NCAAbrackets
#NCAAtournament
#NCAAtourney

Edniesha Curry is the only current full-time female assistant coach in D1 men’s basketball.

Here’s more on @EdnieshaCurry’s role with @BlackBearsMBB!

Separation Monday:
-Big 12 still runs through Lawrence
-Big Ten remains a Michigan/Michigan St battle
-UNC stays in the 1-loss pack atop the ACC

👉 https://t.co/WOVYko2bOq

3

WAVE. THE. WHEAT!

@KUHoops wins a roller coaster of a game against No. 24 Iowa State to pick up a huge win in the Big 12 race.

When Tom Izzo starts glowing about his team after a win, watch out world.

Tar Heels had in-the-gym range tonight! 🔥

@UNC_Basketball hit 16 3-pointers to cruise past No. 10 Virginia Tech.

#SpartansWill dominate!

@MSU_Basketball was 💪 in taking down No. 13 Maryland to stay undefeated in @B1GMBBall play.

Roy Williams' shoe game for Coaches vs Cancer 🔥🔥🔥

📸@brkicks

2

.@MilesBridges is back at the Breslin for a kiss and some bling #GoGreen

Couldn't ask for a better Monday night 🙌

Another week down, another step closer to March 🔥

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