March Madness: Marketing and Hashtag Strategies

March Madness HashtagsMarch Madness is more than sports television and live events, it lives breathes and thrives on the Internet.

Yesterday was Selection Sunday 2017, the day that March Madness begins as the NCAA Division I Men’s Basketball Committee reveals which 68 teams have made the field for this year’s basketball championships. The show will stream live on and be broadcast nationally.

Last year over 350 million social impressions were created by fans posting with the hashtag #MarchMadness according to the NCAA. In total 9.1 billion impressions were created from the tournament on Twitter. Jump in on the fun and get your account in front of an excited crowd, engage in the tournament and slip in some promotional images and/or links to your sports related products. A nice balance, more enthusiasm for the season and the game than your promotions, the fans and users that may follow you or visit your site for more will appreciate it.

Marketing Ideas

March Marketing

Example Image for Generating Shares, Likes and Engagement

A bracket challenge would also be relatively easy to set up and invite your customers and followers to join. Consider taking the time to create like and share images, and Tweet and Retweet images for social media. This encourages user engagement, gaining you more exposure through those actions. If you offer something customizable, this is a great time to encourage fans to support either their team or the pride they take in their bracketology!

The Hashtags

Be sure to follow the teams that are trending, and gather the popular hashtags being used this year. You will find the March Madness Twitter feed below.

NOTE: As the selected teams reveal popular hashtags I will update this list. Bookmark this page!

March Madness Hashtags:


Other Major Hashtags:


OBI = POY πŸ†

Congrats to @obitoppin1 on earning the @NaismithTrophy Player of the Year! πŸ‘

Another honor for Anthony Grant!

Congrats to the @DaytonMBB head coach on earning the @NaismithTrophy Coach of the Year! πŸ‘

β€œBeing able to play in front of amazing crowds and amazing fans means the world.”

NPOY Obi Toppin (@obitoppin1) of @DaytonMBB tells @TheAndyKatz what college basketball means to him. πŸ‘

What sparked the historical @IlliniMBB comeback in 2005?

@coachbruceweber tells @TheAndyKatz on the #MM365 pod that @DeronWilliams rallied his guys together in the final minutes. #MarchMadnessMoments

Lockdown D. πŸ”’

Congrats to Marcus Garrett on winning the @NaismithTrophy Defensive Player of the Year! πŸ‘πŸ†

Jairus Lyles (@_jlyles) can't wait to see if another 16 can beat a 1-seed in future #MarchMadness Tournaments.

The former @UMBCAthletics star spoke w/@TheAndyKatz on the #MM365 podcast on the impact of their historical W over UVA! #MarchMadnessMoments

"That's the secret sauce." πŸ‘€

Anthony Grant, @TheAndyKatz's pick for Coach of the Year, reflects on how @DaytonMBB was an elite team beyond just Obi Toppin.

β€œI always thought we were going to win it.”

Former @umichbball head coach @JohnBeilein joins @TheAndyKatz on the #MM365 pod to discuss @TreyBurke’s game-tying shot against Kansas in 2013! #MarchMadnessMoments

🚨 NEW #MM365 POD 🚨

@TheAndyKatz dives into the #MarchMadnessMoments Final Four!

0:07 - Tourney Review
5:42 - @_jlylesπŸŽ™
15:01 - @JohnBeilein πŸŽ™
23:11 - @coachbruceweber πŸŽ™
30:50 - @Smoove2you_ πŸŽ™

β€œI’m very excited about the year we (Iowa) had and the year I had.”

Luka Garza (@LukaG_55), @TheAndyKatz’s pick for NPOY, reflects on his outstanding season with @IowaHoops. πŸ‘

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