March Madness: Marketing and Hashtag Strategies

March Madness HashtagsMarch Madness is more than sports television and live events, it lives breathes and thrives on the Internet.

Yesterday was Selection Sunday 2017, the day that March Madness begins as the NCAA Division I Men’s Basketball Committee reveals which 68 teams have made the field for this year’s basketball championships. The show will stream live on and be broadcast nationally.

Last year over 350 million social impressions were created by fans posting with the hashtag #MarchMadness according to the NCAA. In total 9.1 billion impressions were created from the tournament on Twitter. Jump in on the fun and get your account in front of an excited crowd, engage in the tournament and slip in some promotional images and/or links to your sports related products. A nice balance, more enthusiasm for the season and the game than your promotions, the fans and users that may follow you or visit your site for more will appreciate it.

Marketing Ideas

March Marketing

Example Image for Generating Shares, Likes and Engagement

A bracket challenge would also be relatively easy to set up and invite your customers and followers to join. Consider taking the time to create like and share images, and Tweet and Retweet images for social media. This encourages user engagement, gaining you more exposure through those actions. If you offer something customizable, this is a great time to encourage fans to support either their team or the pride they take in their bracketology!

The Hashtags

Be sure to follow the teams that are trending, and gather the popular hashtags being used this year. You will find the March Madness Twitter feed below.

NOTE: As the selected teams reveal popular hashtags I will update this list. Bookmark this page!

March Madness Hashtags:


Other Major Hashtags:


#KatzRankz: Top Playmakers, as heard on the #MM365 pod w/@TheAndyKatz! 👀

1. Kemba Walker
2. Jalen Brunson
3. Ja Morant
4. Trey Burke
5. Frank Mason
6. Cassius Winston
7. Shabazz Napier
8. Trae Young
9. Carsen Edwards
10. Lonzo Ball

“If there’s basketball being played safely anywhere in 2021, we’re going to have March Madness… I’m confident that is going to be the case.”

@NCAA SVP Dan Gavitt discussed the future of college basketball & #MarchMadness with @TheAndyKatz.

Tom Izzo has a message for the fans.

Hear from the @MSU_Basketball head coach on the #MM365 pod:

“For me, it was a no brainer.”

@BamaStateMBB’s @mowilliams & D.J. Heath spoke with @TheAndyKatz about why they chose an HBCU. #UnitedAsOne #BlackLivesMatter

“Seeing all the coaches together presenting a powerful front was heartfelt.”

All 6 D1 head coaches in Mississippi joined @TheAndyKatz to discuss the removal of the confederate symbol from the state flag. Hear more on the #MM365 pod:

🚨 NEW #MM365 POD 🚨

Tom Izzo & all 6 DI head coaches in the state of Mississippi join @TheAndyKatz on this week's episode!

0:07 - Andy Intro
1:54 - Tom Izzo 🎙
14:35 - 'Dream Player' Reflection
23:10 - #KatzRankz
25:03 - Miss. Coaches on State Flag 🎙

#MondayMadness: Most #Sweet16's since the Tournament expanded to 32 teams!

How many does your team have? 🤔

#KatzRankz: Top Clutch Players, as heard on the #MM365 pod w/@TheAndyKatz! 👀

1. Kemba Walker
2. Kris Jenkins
3. Kyle Guy
4. Shabazz Napier
5. Carsen Edwards
6. Aaron Harrison
7. Tyus Jones
8. Jalen Brunson
9. Marcus Paige
10. Doron Lamb

"I think it's a giant step in the right direction with all of the coaches coming together to get change."

In a historic week, all six DI coaches in Mississippi joined @TheAndyKatz to discuss the impact of removing the Confederate symbol from the state flag.

🚨 NEW #MM365 POD 🚨

Bob Huggins & Kellan Grady join @TheAndyKatz to talk college hoops & actions against social injustice.

0:07 - Andy Intro
1:34 - @CoachHuggs 🎙
8:54 - 'Dream Player' Reflection
20:14 - #KatzRankz
24:22 - @KellanGrady31 🎙

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