March Madness: Marketing and Hashtag Strategies

March Madness HashtagsMarch Madness is more than sports television and live events, it lives breathes and thrives on the Internet.

Yesterday was Selection Sunday 2017, the day that March Madness begins as the NCAA Division I Men’s Basketball Committee reveals which 68 teams have made the field for this year’s basketball championships. The show will stream live on NCAA.com and be broadcast nationally.

Last year over 350 million social impressions were created by fans posting with the hashtag #MarchMadness according to the NCAA. In total 9.1 billion impressions were created from the tournament on Twitter. Jump in on the fun and get your account in front of an excited crowd, engage in the tournament and slip in some promotional images and/or links to your sports related products. A nice balance, more enthusiasm for the season and the game than your promotions, the fans and users that may follow you or visit your site for more will appreciate it.

Marketing Ideas

March Marketing

Example Image for Generating Shares, Likes and Engagement

A bracket challenge would also be relatively easy to set up and invite your customers and followers to join. Consider taking the time to create like and share images, and Tweet and Retweet images for social media. This encourages user engagement, gaining you more exposure through those actions. If you offer something customizable, this is a great time to encourage fans to support either their team or the pride they take in their bracketology!

The Hashtags

Be sure to follow the teams that are trending, and gather the popular hashtags being used this year. You will find the March Madness Twitter feed below.

NOTE: As the selected teams reveal popular hashtags I will update this list. Bookmark this page!

March Madness Hashtags:

#NCAAMBB
#MarchMadness
#FinalFour
#FirstFour
#Sweet16
#Elite8
#NationalChampionship
#NCAAbasketball
#NCAAhoops

Other Major Hashtags:

#BigDance
#bracketology
#brackets
#collegebball
#NCAA
#NCAA2017
#NCAAbrackets
#NCAAtournament
#NCAAtourney

🚨🚨🚨 50 DAYS 🚨🚨🚨

#TBT to when Stephen Curry led Davidson past Georgetown and into the #Sweet16!

Who's your breakout candidate for the upcoming season? https://t.co/Sy9gu73ctJ

Gary Walters and Dave Odom will start four-year terms on the National Invitation Tournament Committee. https://t.co/JRi1clLKMK

Walk-ons arrive on campus without a scholarship.

But that doesn't stop them from earning one. #MondayMotivation

Which is the best of all time? https://t.co/2sjQUeUNI2

At Harvard, Tommy Amaker is educating his team about basketball and life: https://t.co/0HAZG7S1FN

Carolina pride!

@Panthers recognize Tar Heel men's and Gamecock women's basketball national champs: https://t.co/9BFFCcXcrq

Plenty of new faces on UConn: https://t.co/8R9en4WyOo

The American Athletic Conference has announced the 2017-18 men’s basketball schedule. #AmericanHoops

https://t.co/invxeNhrbF

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