March Madness: Marketing and Hashtag Strategies

March Madness HashtagsMarch Madness is more than sports television and live events, it lives breathes and thrives on the Internet.

Yesterday was Selection Sunday 2017, the day that March Madness begins as the NCAA Division I Men’s Basketball Committee reveals which 68 teams have made the field for this year’s basketball championships. The show will stream live on NCAA.com and be broadcast nationally.

Last year over 350 million social impressions were created by fans posting with the hashtag #MarchMadness according to the NCAA. In total 9.1 billion impressions were created from the tournament on Twitter. Jump in on the fun and get your account in front of an excited crowd, engage in the tournament and slip in some promotional images and/or links to your sports related products. A nice balance, more enthusiasm for the season and the game than your promotions, the fans and users that may follow you or visit your site for more will appreciate it.

Marketing Ideas

March Marketing

Example Image for Generating Shares, Likes and Engagement

A bracket challenge would also be relatively easy to set up and invite your customers and followers to join. Consider taking the time to create like and share images, and Tweet and Retweet images for social media. This encourages user engagement, gaining you more exposure through those actions. If you offer something customizable, this is a great time to encourage fans to support either their team or the pride they take in their bracketology!

The Hashtags

Be sure to follow the teams that are trending, and gather the popular hashtags being used this year. You will find the March Madness Twitter feed below.

NOTE: As the selected teams reveal popular hashtags I will update this list. Bookmark this page!

March Madness Hashtags:

#NCAAMBB
#MarchMadness
#FinalFour
#FirstFour
#Sweet16
#Elite8
#NationalChampionship
#NCAAbasketball
#NCAAhoops

Other Major Hashtags:

#BigDance
#bracketology
#brackets
#collegebball
#NCAA
#NCAA2017
#NCAAbrackets
#NCAAtournament
#NCAAtourney

As Oregon returns to the #FinalFour for the first time since 1939, everything you need to know about the Ducks: https://t.co/ufVKmed45o

The AP announced the top 100 programs based on ranking history data. Kentucky was No. 1. See the full top 100: https://t.co/DPXhgRbp5W

Everything you need to know about Gonzaga, the #FinalFour newcomers from Spokane: https://t.co/SFNvFQ7v1f

Before this NCAA Tournament game winning shot...
He was Mike.
Then all of a sudden he was Michael.

So last night, North Carolina arrived in style...
#GoHeels #FinalFour

.@realgranthill33 has experience with competing in the Final Four. Read his advice to student-athletes: https://t.co/8UgpIeAAn0

Gonzaga has trailed in the second half just three times all season. More #FinalFour fun facts and trivia: https://t.co/7jYPiY9zBV

The #GoHeels squad.

#FinalFour

But first...
Let Me Take A #FinalFour Selfie!

Look good.
Feel good. #FinalFour

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