Internet Marketing Calendar: Review/Optimize Customer Service & Fulfillment
The holiday season is closer than you think. Before things get busy and the chaos begins, make sure you’re prepared and your ordering process, production, customer service and fulfillment methods are sharp and ready for a smooth end to the year.
Now is also a great time to begin planning your holiday marketing strategies. October tends to be a slow transition into the season, and then November arrives and your holiday marketing plans need to start going into high gear.
When reviewing your web site, consider the three-click rule. The goal is to provide your site visitors with a product or service and have them take action on them within three clicks or less. Double check your e-commerce systems and contact forms to double check functionality, auto-responders and ease of use for your customers.