Internet Marketing Calendar List View

Happy New Year! It is time to launch your Happy New Year messages and email campaign. In addition, some of these observances may give you inspiration and/or a creative way to promote your products and services this month, or provide good entertaining posts for social media.

Holidays and Observances:

Cuckoo Dancing Week
Wilderness Wildlife Week of Nature
Home Office Safety & Security Week
International Printing Week
Man Watchers Week
Christian Unity Week
Healthy Weight Week
National Handwriting Analysis Week
Hunt For Happiness Week
Catholic Schools Week
National Creative Frugality Week
National Nurse Anesthetists Week
Celebration of Life Week
Diet Resolution Week
Lose Weight/Feel Great Week
New Years Resolutions Week
Women's Self Empowerment Week
Intimate Apparel Market Week
Graves' Disease Awareness Week
Thank Your Customers Week
"Someday We'll Laugh About This" Week
Letter Writing Week

National Oatmeal Month
Hot Tea Month
Be On-Purpose Month
National Book Blitz Month
Bread Machine Baking Month
Candy Month
Celebration of Life Month
National Clean Up Your Computer Month
Clinical Trial Awareness Month
Egg Month
Family Fit Lifestyle Month
Glaucoma Awareness Month
National Gourmet Coffee Month
High-Tech Month, Image Improvement Month
International Creativity Month
International Quality of Life Month
Mail Order Gardening Month
National Mentoring Month
Personal Self-Defense Awareness Month
Poverty in America Awareness Month
Random Action Month
Reaching Your Potential Month
Senior Women's Travel Month
Yours, Mine, & Ours Month

Epiphany
Orthodox Christmas Day
Stephen Foster Memorial Day
Orthodox New Year
Lee Jackson Day (VA)
Robert E Lee's Birthday (FL)
Confederate Memorial Day (TX)
Inauguration Day (DC, LA, MD, VA)
Idaho Human Rights Day (ID)
Robert E Lee's Birthday (AL, AR, GA, MS)
Civil Rights Day (AZ, NH)
Martin Luther King Day
Prophet's Birthday
Tu B'Shevat (Arbor Day)
World Holocaust Victims Remembrance Day
e-Day
Kansas Day

"Back to School" is the second-biggest selling season of the year. Keep in mind that teens (13-17 years old) make up the majority of "back to school" search queries online. Consider the fact that more than 75% of teens own a cell phone and almost all use Facebook. Social media may be something to be very aggressive with. Be creative and target your market with focus.

Know where you stand in terms of visibility, search engine placement and cost effectiveness in comparison to your competition. There is a long year ahead and you'd rather be busy generating sales without any surprises from competitors.

These online tools may help you:

Google AdWords Keyword Tool
http://adwords.google.com

The Google AdWords Keyword Tool was designed to help users of the AdWords program design more effective pay per click ads, and can be used to analyze keywords regardless of whether you are using their program or not. Simply enter a word or phrase that you think your target audience would enter into a search engine along with your web site address, and Google will provide a set of results that include keyword ideas, the competition rating for that search, global monthly searches for those search terms and - an important statistical column for businesses with a physical location - monthly local searches.

To dig even further into these results you can mouse-over any given search term in the list of results and click through to another Google tool called Google Insights which will provide you an in-depth report on that specific search phrase. Results include interest over time, regional interest, top searches and rising searches.

Webmaster Toolkits Keyword Analysis Tool
http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml

The Keyword Analyser from Webmaster Toolkit will read the page you specify and give a report on what words are used, and how many times they are used. This tool can be used for comparing your web site keywords to a competitor. By entering your web site address into the system, it will return a list of the words that appear on your page ranked by frequency. You may then try entering the site address of your competitor and compare the results.

For example, I was recently assisting a friend with the carpet and floor cleaning web site he set up for his business. By comparing his results with the results from dalworth.com - who reside in the top three results of the SERPS - we were able to decipher which keywords were making Dalworths site more effective in the search results and add them to the copy within his web pages. And once again, discover keywords that were missing as he had not considered users entering those unique terms or phrases such as “grout” and “removal”.

Webmaster Toolkits Keyword Research Tool
http://www.webmaster-toolkit.com/keyword-research-tool.shtml

Another great tool from Webmaster Toolkit will help you research appropriate words and phrases to include in your webpages. Simply enter the search term or phrase you’d like to be found under into their Keyword Research Tool, and the tool will suggest some additional words and phrases you might consider using. The tool also allows you to run the search through individual search engines including Altavista, Excite, Google, Yahoo, HotBot, MSN and a few others.

Site Comparison Tool from SEO Mastering
http://www.seomastering.com/site-comparison.php

The Site Comparison Tool from SEO Mastering allows you to compare two web pages or web sites and compare some of the most important elements on yours as opposed to your competitors. This tool includes keywords, links, bold and italic texts, Meta data information, page titles, headers and the most frequent two and three word phrases between two pages. It will often give you hints how to improve your site should the tool see any suggested criteria. This is a great way to see how your site compares to any competitor side by side on one page.

A Discovery Card Valentine’s Day Shopping Survey and found that:

* Men expected to spend an average of $127 on their ladies, and the ladies $74. Of the women, 53% said they would purchase gadgets for their men.

* 65% would make their purchase one week before February 14
* 10% of men would wait until February 14
* 39% of women planned on spending nothing
* 22% of men and 15% of women planned to purchase a gift online

If you are utilizing any Pay-Per-Click services, now is a good time to get your Valentine's promotions fired up.