Internet Strategies February 2017 – Headliner
What makes you read an article in publications, or specifically what makes you click on a headline on the Internet to read more?
In this months Internet Strategies column we look into the strategies of writing compelling headlines in your marketing efforts.
The subject of writing compelling headlines or creating engaging social media posts is interesting, and has a major impact on the success of email campaigns (encouraging recipients to open and read) blog posts (reaching active readers), social media posts (generating clicks and visitors) and any overall sales pitch. It is in itself a call to action, and the overall success is based on the strategy of writing a headline with impact.