Now THIS Demands Answers!

Trivia Marketing StrategyAlthough science isn’t for everyone, we’ve all had to study things in a scientific manner at least once in our lives.

For me it started while learning color theory in art school, and eventually learning about how colors can trigger brain reactions in consumers for effective advertising and marketing. Interesting topics in advertising class for example ranged from police stopping red cars more often than others, to why fast food restaurants always use oranges and yellows in their color schemes.

Brain triggers such as these can be used in your social media strategies to keep your followers engaged, encourage sharing and boost the numbers of your online audience. They also provide you a little bit of fun to break up the daily-grind environment that maintaining your social media can present.

Curiosity: About That Cat…

Inspiring curiosity is a great brain teaser. When someone experiences a gap between the known and the unknown, the desire to fill that gap consumes them. (This is called the info-gap decision theory). Social media posts that offer a compelling question can be very effective, especially when the answer is related to one of your products! Want to make sure they click on a link you provide to a page on your web site? Tell them: do not under any circumstances click this link!

Not To Seem Trivial But…

Brain triggers such as these can be used in your social media strategies to keep your followers engaged, encourage sharing and boost the numbers of your online audience. They also provide you a little bit of fun to break up the daily-grind environment that maintaining your social media can present.

How many guitar players has Ozzy Osbourne had throughout his career? Would you click on a link to discover the answer? Trivia is an addicting brain tease that encourages engagement as well as sharing on social media. What brought you to this particular blog post? The headline demanded answers, you wanted to know what questions demanded them.

Today’s Top 10 Is…

Lists are great brain grabbers. People like lists. They have grocery lists, gift lists, bucket lists and to-do lists. And to you as a publisher of social media content, lists are easy! “The top 5 reasons you need to wear fleece this month are: (click here to find out!)”. You could also break a list into separate posts, teasing your followers into watching for each one throughout the day.

Scavenger Hunt!

Hide and seek, Where’s Waldo and scavenger hunts are also good examples of brain teasers. Hide a coupon on your site and challenge your followers to find it. Get crazy and hide a tee shirt under a mailbox in your area and challenge your followers to go hunt for it! You can get as creative as you’d like and steer your followers exactly in the direction you’d like them to go using methods like these.

National Trivia Day #NationalTriviaDay

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