March Madness: Marketing and Hashtag Strategies

March Madness HashtagsMarch Madness is more than sports television and live events, it lives breathes and thrives on the Internet.

Yesterday was Selection Sunday 2017, the day that March Madness begins as the NCAA Division I Men’s Basketball Committee reveals which 68 teams have made the field for this year’s basketball championships. The show will stream live on and be broadcast nationally.

Last year over 350 million social impressions were created by fans posting with the hashtag #MarchMadness according to the NCAA. In total 9.1 billion impressions were created from the tournament on Twitter. Jump in on the fun and get your account in front of an excited crowd, engage in the tournament and slip in some promotional images and/or links to your sports related products. A nice balance, more enthusiasm for the season and the game than your promotions, the fans and users that may follow you or visit your site for more will appreciate it.

Marketing Ideas

March Marketing

Example Image for Generating Shares, Likes and Engagement

A bracket challenge would also be relatively easy to set up and invite your customers and followers to join. Consider taking the time to create like and share images, and Tweet and Retweet images for social media. This encourages user engagement, gaining you more exposure through those actions. If you offer something customizable, this is a great time to encourage fans to support either their team or the pride they take in their bracketology!

The Hashtags

Be sure to follow the teams that are trending, and gather the popular hashtags being used this year. You will find the March Madness Twitter feed below.

NOTE: As the selected teams reveal popular hashtags I will update this list. Bookmark this page!

March Madness Hashtags:


Other Major Hashtags:


Long before Bubble Melo, @carmeloanthony led @Cuse_MBB to a #NationalChampionship in 2003! 🍊


“This initiative struck a chord with Bill - it aligned with everything he believes and his lifelong work.”

@WCCSports Commissioner @GloNevarez discusses with @TheAndyKatz the new “Russell Rule” that establishes a diversity hiring commitment named after @RealBillRussell.

🚨 NEW #MM365 POD 🚨

@TerrapinHoops' Mark Turgeon joins @TheAndyKatz on the latest episode of the March Madness 365 podcast!

0:07 - Andy Intro
4:00 - @TrayceJackson 🎙
10:05 - #KatzRankz
13:29 - @CoachTurgeon 🎙
31:22 - 'Dream Player' Reflection

Big day in the Bayou!

Darius Days, Trendon Watford and Javonte Smart are all returning for @LSUBasketball! #BootUp 🐯

The pride of the WCC! 👏

Colbey Ross & Corey Kispert are both back for their senior year after earning First Team All-WCC honors last season!

Jared Butler is back for the Bears!

The All-American announced he is returning for his junior year with @BaylorMBB! #SicEm 🐻

Welcome back, Remy Martin!

The senior Sun Devil is returning after averaging 19+ PPG last season! #ForksUp 🔱

The NPOY is BACK‼️

Luka Garza announced he will return for his senior year with @IowaHoops! #Hawkeyes

How we feeling, #Illini fans?! 👀

Kofi Cockburn joins Ayo Dosunmu and returns to @IlliniMBB! 🔶🔷

“We are still planning on starting the season on schedule on November 10th.”

NCAA SVP Dan Gavitt shares the latest on college basketball with @TheAndyKatz.

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