January 22nd
A Discovery Card Valentine’s Day Shopping Survey and found that:
Men expected to spend an average of $127 on their ladies, and the ladies $74. Of the women, 53% said they would purchase gadgets for their men.
- 65% would make their purchase one week before February 14.
- 10% of men would wait until February 14.
- 39% of women planned on spending nothing.
- 22% of men and 15% of women planned to purchase a gift online.
Valentine’s Day is also a great time to be fully engaged on social media. Users are taking part in either celebrating or mocking the annual event using hashtags, humor and commentary.
Also keep in mind that Valentine’s Day doesn’t necessarily indicate that the products you promote must be related to hearts and candy. It is more of a His and Hers gift exchange and a thoughtful gesture.