August 1st
Now is a great time to begin planning your holiday marketing strategies. September and October tend to be a slow transition into the season, and then November arrives and your holiday marketing plans need to start going into high gear.
The more you can use August to handle tasks that MUST be done in the last quarter the better.
When reviewing your web site, consider the three-click rule. The goal is to provide your site visitors with a product or service and have them take action on them within three clicks or less. Double check your e-commerce systems and contact forms to double check functionality, auto-responders and ease of use for your customers.
According to Media Post, the top five days by sales conversion volume were all between Thanksgiving and Christmas:
- 23% the day after Thanksgiving, which is also known as Black Friday
- 17% on Nov. 28 and 30
- 16% the Monday after Thanksgiving, which is also known as Cyber Monday
- 17% on Dec. 6
So there are busy days ahead. By planning your strategies now you’ll easily be able to handle the marketing end of business during the holiday rush.